Hewlett Packard plans to dive back into Smartphone Market

Technology giants Hewlett Packard (HP) has announced that it plans to re-enter into the Smartphone market with a new flagship device.

Yam Su Yin, the Senior Director of Consumer PC and Media Tablets Asia Pacific, at an event in Beijing told news agency Press Trust of India (PTI) that the company is planning to cash the lucrative Smartphone market. However, he didn’t reveal when the company will come up with its new handset.

Yam said that HP is studying all the current offerings in the Smartphone market and is attempting to discover what it can offer that other players in the market don’t.

The Palo Alto-based company has dabbled in the Smartphone market in the past, when it acquired Palm and its webOS platform for $1.2 billion in 2010. By February 2011, it released the two WebOS Smartphones – the HP Veer and the Pre 3 – but the poor sales caused the company to scrap the operating system and hardware associated with it.

In the wake of the failure of WebOS, HP is likely to feature Google’s Android operating system, which accounts for the 69% of worldwide market share, in its future mobile devices. The company has already launched a number of Android-powered products, including seven-inch tablet and a Chromebook.

HP, the parent company of Plano-based HP Enterprise Services, is currently working on segments like all-in-one PCs, tablets and notebooks.

Hewlett Packard would face fierce competition by the rulers of the Smartphone market – Apple Inc. and Samsung – who together make up the majority of Smartphone market share.

According to IDC, the Smartphone shipments are expected to raise 32.7% annual attainment 958.8M units this year, increased from 722.5M units shipped in 2012.

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