Pressy - the Almighty Android Button

Yes, a new button called Pressy has been introduced by Nimrod Back and his team. Although touch screens have no doubt taken place of actual keypads, the importance of having buttons cannot be forgotten.   This is why this team came up with a unique idea of having an extra button called “Pressy”. This “Pressy” button plugs into your headphone port and it can give you all sorts of application access and many quick access functions.

Pressy offers its users a unique set of applications to access easily by just pressing it. This button is really cool, but to work efficiently it needs applications behind it, because this button enables the Users of the phone to perform different kind of events by just pressing it, like turning on the photo, turning the camera on and taking pictures instantly, texting a message, or updating your facebook status. “Pressy” gives you the ability to do all that, all the users have to do is just specify the number of presses for each action. Users can come up with different combinations and the Pressy will do everything the user wants. Like a simple small press will tell Pressy to call your best friend, one long press may turn on the flashlight.

This Application basically works in the background and keeps an eye on the Headphone Jack, this enables Pressy to catch the event of pressing whenever the user does it. It is the unique functionality of the Pressy because its main objective is to bring quick access to the user without getting into a rush searching apps in the long list of apps.

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Hewlett Packard plans to dive back into Smartphone Market

Technology giants Hewlett Packard (HP) has announced that it plans to re-enter into the Smartphone market with a new flagship device.

Yam Su Yin, the Senior Director of Consumer PC and Media Tablets Asia Pacific, at an event in Beijing told news agency Press Trust of India (PTI) that the company is planning to cash the lucrative Smartphone market. However, he didn’t reveal when the company will come up with its new handset.

Yam said that HP is studying all the current offerings in the Smartphone market and is attempting to discover what it can offer that other players in the market don’t.

The Palo Alto-based company has dabbled in the Smartphone market in the past, when it acquired Palm and its webOS platform for $1.2 billion in 2010. By February 2011, it released the two WebOS Smartphones – the HP Veer and the Pre 3 – but the poor sales caused the company to scrap the operating system and hardware associated with it.

In the wake of the failure of WebOS, HP is likely to feature Google’s Android operating system, which accounts for the 69% of worldwide market share, in its future mobile devices. The company has already launched a number of Android-powered products, including seven-inch tablet and a Chromebook.

HP, the parent company of Plano-based HP Enterprise Services, is currently working on segments like all-in-one PCs, tablets and notebooks.

Hewlett Packard would face fierce competition by the rulers of the Smartphone market – Apple Inc. and Samsung – who together make up the majority of Smartphone market share.

According to IDC, the Smartphone shipments are expected to raise 32.7% annual attainment 958.8M units this year, increased from 722.5M units shipped in 2012.

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Samsung to launch faster Galaxy S4 Smartphone

Electronics giant Samsung has announced its plans to launch an enhanced version of its epic Galaxy S4 Smartphone that will transmit data almost twice of the normal speed.

The CEO of a South Korean company J.K. Shin, while speaking to Reuters on Monday, said the phone will be available for sale in South Korea by the end of this month.

The new S4 will be a bit more expensive than the current one, said Shin, adding the company is in talks with a number of carriers to introduce the device into the other countries.

The as-yet unnamed Smartphone will use LTE-Advanced 4G technology, an upgrade from conventional 4G called Long Term Evolution or LTE, to offer speed of up to two times that of the existing LTE device. The Qualcomm chips used in the latest flagship device will be compatible to the upgraded networks.

Thanks to LTE-Advanced, a movie which currently takes three minutes to download, will take a little more than one minute, said Samsung.

Samsung released a string of variations of smash-hit Galaxy S4 including Galaxy S4 Active and Galaxy S4 Zoom following its global launch in April this year.

The original S4, an Android-powered device with the 5-inch full HD Super AMOLED display and a dual camera function, has surpassed all of its predecessors to reach 10 million sales in less than a month, which made it the most successful handset ever launched by the company.

Samsung, who emerged as the leader of the Smartphone market last year by selling over 400 million phones, will unveil its new Galaxy devices at an event in London on June 20.

For more information on the world of mobile, head to Mobile World Congress 2014 in Barcelona, taking place from 24-27 February, 2014. Contact EAS for best in quality accommodation, marketing and event management.  For further information, click here.

BBM chat app to be expanded to Android and iOS

Blackberry Messenger (BBM) app will be offered as a download to run on the Android and iOS, the company announced on Tuesday.

Blackberry said initially the text, picture messages and group sharing functions will be offered on Google-based and Apple-based iOS operating systems from this summer. The company added that voice, video calls and screen sharing have also been planned that will be totally free of charge.

The surprise news will be confirmed during the company’s annual developers’ conference in Orlando, Florida, Blackberry chief executive Thorsten Heins said. The move is considered disrupting for Whatsapp, Skype and the other players in market.

But Mr. Heins talks down the idea that offering BBM, which the Canadian company said over 60 million Blackberry users access at least once a month, to the rival devices will leave a negative impact over the sales of its own handsets.

Heins said that for the app to work on Android the users would need Ice Cream Sandwich version of Google’s software and iPhone users need at least iOS 6.

Blackberry had launched BBM as a simple instant messaging tool and a free alternative to SMS texts for its handsets but over the years its potential has been extended beyond messaging and it now features several other functions like audio messages, picture messaging photo sharing, and voice and video calls.

The most recent addition in the application is Channels, a feature that allows the users to receive status updates and news from the celebrities and brands they are following on it. The Canadian company has an opportunity to vanquish its open cross-platform rivals by assembling all the features to Android and iOS devices.

For more information on the world of mobile apps head to Mobile World Congress in Barcelona, scheduled to be held from 24-27 February, 2014. Contact EAS for best in high quality accommodation, marketing and event management.  For further information, click here.