Facebook has announced a new project – Facebook Mobile Games
Publishing – to help small and medium-sized game developers distribute their
own mobile game to studios worldwide.
The polite program will see Facebook promoting games in its
own applications, revealing them to millions of its mobile users. In exchange,
the social network will take the revenue from the developers who join the
program. However, the percentage of revenue it will take wasn’t revealed
by the company.
Facebook has not yet announced the terms to join the
program. The only technical requirement for it is that the games should
support Facebook integration.
Currently, there are more than 800 million people using
Facebook mobile apps every month, with over 260 million playing Facebook games.
The company will also give developers access to analytics tools.
Facebook has already racked up 10 developers including
U.K.’s Space Ape, which is run by veteran social games maker Playfish, educational
game maker Brainbow and Kiwi. Even though the social network began the project
to target independent developers who lack the resources to compete with big
game studios, a large French gaming company Gameloft has also joined the
program with the game Kingdom & Lords.
The other small or mid-sized developers can become the part
of program by completing the application form.
Following the news of Facebook’s entrance into mobile games
publishing the shares of social gaming company Zynga fell by 1.3%. Zynga
was once the closest game partner of social networks but the two companies have
become more competitive with each other since last year when the struggling
company launched its own mobile developer partner program.
For more information on the world of mobile head to Mobile World Congress 2014 in Barcelona,
taking place from 24-27 February, 2014. Contact EAS for best in
quality accommodation, marketing and event management, restaurants, new hotels
and apartments, venues, hotels near the Fira Gran Via. For further
information, click here.
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