The Smartphone
penetration in Hong Kong has been propelled to 63% compared to 49% in the same
period last year and 35% in 2011, latest research has found.
According to the
report, Hong Kong has the highest mobile internet usage rate in the Asia
Pacific region, with almost 96% of users going online through their devices
every day.
Japan occupied
second place in the region with 94% Smartphone usage while Singapore and South
Korea came in at third and fourth position with 93% and 92% mobile phone usage.
Google and Ipsos
MediaCT conducted an online study in the first three months of the year on
random sampling of one thousand Smartphone owners surveyed between the ages of
18 and 64.
Google’s “Our Mobile
Planet Data and Analysis” tool ranked Hong Kong seventh in the world in terms
of Smartphone penetration and South Korea and Singapore on second and fourth
place respectively.
More than half of
the respondents surveyed said over the past six months they spent more time
online on their handsets than their computers.
The study revealed
that people are becoming extremely passionate about their Smartphones, with 22%
of respondents saying they could even eliminate their television favoring their
handsets. Three-quarter of respondents said they don’t leave home without their
beloved devices.
Almost all
respondents use their Smartphones to research local information, 79% of them
confessed to do so at least once a week and 39% doing it every day.
The study also said
that a normal Smartphone user has installed 39 applications on their
Smartphones, with at least 10 paid-for apps.
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